Capython 2026

Project Goals and Objectives

Launch a new ethical fashion brand entering the market with a strong sustainability message.

My Role

VR Developer and 3D Designer in The Experience


I worked on the Brand Identity, gave logo ideas, made the sketch for initial logo before its final look, designed a first version of the website wireframe, designed the 3D space on Blender using ideas from my teammate assigned to the experience role, and designed the products on Adobe Dimension.

Challenges

1 / 7

Build instant brand recognition

2 / 7

Build a brand identity system

3 / 7

Build a brand manifesto

4 / 7

Launch the event concept

5 / 7

Create packaging concepts

6 / 7

Develop a digital presence strategy

7 / 7

Create a social storytelling campaign

Project

Brand name

Fundamental Culture is a sustainable street wear brand and is for a generation that refuses fast fashion.

Description of design

Logo direction: Minimalism, modern and direct.

Typography choices: Sans Serif, clean and wide letters, and Bebas Neue

Color palette

High Contrast, simple base with vivid pattern

Logo Process

Brand Products

Three clothes fits of the Fundamental Culture are displayed in a 3D Space made by me and my teammate Deivy in the experience role. They were designed on Adobe Dimension and Blender.

Retrospective on the project

I contributed by sharing ideas and opinions, even though the prompt was unclear at first. I stayed consistent with my tasks to help meet deadlines and supported teammates when needed. I initially worked on brand identity and the website, then switched roles to ensure everyone could contribute. In the experience role, I understood my responsibilities and collaborated by both offering and listening to ideas.


I learned a lot about working in a team and also helping my other teammates.